5+ years
Product Designer
I design complex products when nothing is clear yet.
SaaS · B2B & B2C products · Remote-first
◼️ Recently Made
Incompass Labs
Incompass Labs builds AI-driven 360° reviews that transform feedback into clear, actionable, and less biased insights to improve team performance. I work across UX/UI—identifying problems, designing interfaces, and crafting intuitive, user-friendly flows. Collaborating closely with engineering, I help ideate and deliver scalable AI features, balancing creative solutions with technical constraints and prioritizing the best outcomes for users, the product, and the company.
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Product Designer
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UX/UI Design
Product Strategy
User Journey
UX Research
Engineer Collaboration
Stakeholder Alignment
Graphic Design
Video Animation
Design/Idea Consultation
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2024 - current
Ryla
RYLA is a digital space for communities that value connection. It fosters participation, nurtures relationships, and creates belonging online and offline. I joined the project at's start and helped build the product over 10 months, pair-programming with the founder. I contributed to ideation, led product design, defined the core experience, and delivered the full UI system through launch. We still update the design occasionally post‑launch.
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Product Designer
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UX/UI Design
Design System
Product Strategy
Engineer Collaboration
Stakeholder Alignment
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2024 June - 2025 February
Awen
AWEN Health is a mobile platform that helps users find and book appointments with trusted doctors, making healthcare more accessible and user-friendly. I joined early, owned the design from scratch, and in three months led end-to-end product design—defining UX and information architecture and building the full UI system. Working on a product that impacts people’s well-being was meaningful, blending usability, trust, and accessibility.
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Product Designer
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UX/UI Design
Design System
Product Strategy
Presentation Design
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2024 November - 2025 February
◼️ How I Can Help
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Product Discovery & Definition
When the direction is not yet clear.
I help teams define what they’re actually building — clarifying the problem, user needs, scope, and priorities before design or development begins.
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End-to-End Product Design
From idea to a real, usable product.
I design digital products end-to-end — shaping flows, interfaces, and decisions from early concepts through to shipped experiences.
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UX Consulting & Product Feedback
When you need a second brain.
I provide focused UX consulting through flow reviews, usability feedback, and product critique — helping teams make better decisions without a full redesign.
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Product & Flow Redesign
For products that have grown complex over time.
I step into existing products to untangle logic, simplify flows, and rebuild usability while respecting business and technical constraints.
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Design Systems & UI Foundations
For products that need to scale.
I create clear, flexible design systems and UI foundations that support consistency, speed, and long-term product growth.
◻️ About Me
I’m Işılay (Isilay), a senior product designer who builds products from scratch and fixes those that have lost their way. I thrive in the earliest, most ambiguous stages of a product — where nothing is clear yet and every decision shapes what comes next.
I work closely with founders and teams to turn scattered ideas into structured, usable systems. Sometimes that means launching a product from a vague concept. Other times, it means stepping into something complex and rebuilding its logic, flows, and foundations.
My work goes beyond structure. I design with a strong focus on user behavior, product clarity, and decision-making, eliminating friction and helping teams move from chaos to confidence. Making decisions under uncertainty is where I’m strongest.
With 10 years in design and 5 years focused on UX and product design, I’ve worked across SaaS platforms, B2B systems, B2C mobile products, and gamified experiences, taking ownership of the entire product journey from early problem definition to final interface.
Based in Turkey, I work remotely with global teams. Outside of work, I live with my two dogs and spend most of my time thinking, writing, and building things with my hands.
◼️ Kind Words from the People I’ve Built With
◻️ Let’s build something meaningful together
Share a few details about your project, and I’ll get back to you shortly.